Sneeks Ad

> sources:

Chewa_ (Happy Couple)
> Tasharyland41 (cellphone)
> Alex Rozhenyuk ( Teenage Boy)
> Cmun_Project (Bedroom) 

 SCA (Girls walking)

What you see 

Boys 

The surface meaning for the ad for the boys ad is that you see a boy in his room with the logo and the slogan at the top of his room. The ad first shows his room. the is room is blue and his bed isn’t made. He has stuff on the floor and a phone in his hand. The physical features in this room is that the room itself and the objects in it. 

Girls 

The surface meaning for the girl’s ad that you see is three girls walking in the sidewalk, they seem happy and having a good time. The ad shows the three girls laughing and smiling, while the background is a bit blurry, you can see some of the people in the background looking at the three girls.  

Both  

The surface meaning for the ad for both boy and girl is that the two teenagers are a couple for the male is touching the female. The female looks responsive to his touch and smiles. They both look happy and well comfortable in this ad. The background in this ad seems to be a forest or a place where there is lots of trees. The couples in this ad are wearing heavier clothes, such as sweaters. It seems that the season in which the add takes place is near fall or close to winter. 

Boys: 

The intended meaning for the boy’s ad is that if teenaged boys buy this shoe then they too will be as cool as the boy in the ad.  The boy in the ad seems very energetic and lively. The deeper meaning is sex. The boy is holding a phone in his hand, he phone displays an attractive women. Teenagers (especially teenage boys) have high testosterone. They see an ad of an attractive woman in the ad; they are immediately attracted to the ad. In the ad, the young man has the phone with the attractive women on his phone. This means if someone buys sneeks; they too will get attention of a young women.  

  

Girl: 

The intended message for the girl ad is sex appeal. In the ad; it shows three teenage girls walking. However, they are not just any teenage girls; they are skinning, pretty and fashionable. The young ladies in the ad portray a belief that if a teenage girl buys sneeks; then they too will be popular and pretty.  The sex appeal in this ad attracts teenage girl who want to stand out. Teenagers will want to buy sneeks; not for the shoe but for the appeal.

Both: 

The intended message for the boy and girl ad is once again sex. The ad shows a teenage couple that is happy. The message is; if an individual buys sneeks then they will find a boyfriend or girlfriend. The shoe itself will not make teenagers fall in love or put them in a relationship. However, the shoe ad will have the hidden message; that it will. The girl in the ad has her sweater opened up and shows a bit of her cleavage. While the teenage boy has his hands around the girls hips. The girl in the ad seems very responsive to his touch. 

Boys:  

The cultural meaning in boy’s ad is that he is a young white male in a well spacious room. The room shows a lot; the room has a guitar, computer, a television and a big bed. This tells the viewer; that the boy lives with a middle class family. He mostly likely lives in the suburbs. The boy in the ad is Caucasian male, so most likely he lives in the United States.  

Girls:

The cultural meaning in this ad is the three girls are young, and live in an area where they can shop.  The ideological meaning of the “ the only fit” slogan is that the show is a shoe size for everyone. At the same time it is also used for a sexual slogan as well.  The girls in this ad are showing their dominance by the way they walk in this ad. They are in the center while the people in the background are blurred out.   The ad shows that they are the center of attention.  

Both:  

The cultural meaning in this ad is that they are a couple. They are showing that they are happy together. In today’s society it is acceptable to be young and in love.  The cultural meaning is that young couples are usually full of spirit and happy.  The boy in the ad seems ethnic and the girl is white. The couple in this ad forms an interracial couple. The importance of the interracial couple is that it shows that the ad is very progressive.