Blog 4 Framing

What is Framing?

Framing is form of putting attention on to a symbol. For instance in George Lackoff’'s A Man of His Words, described when Richard Nixon told the world he was not a crook. This caused everyone who watched, to believe he was a crook. He unwilling made himself looked bad and made himself seemed shady and untrustworthy. The basic principle of framing is when arguing against the other side of the argument, do not repeat or use the same language. The language picks out fame, and it will usually be one that most don't want. When politicians have a debate among one another, there is usually a controversial topic thrown in there. For instance abortions, this will lead into framing for one of the politicians will be asked if he or she is for it or against it. If they are against it, it must mean they’re pro-life and vice versa.  

Guilty or not guilty..

In the case of infamous Casey Anthony, she was charged with murder of her daughter in the first degree and it includes lesser crimes of murder in the second degree. This case has ended last summer with the jury ruling her innocent for the lack of evidence. Ever since the court ruled in her favor Casey Anthony has been in hiding and for good reason. Even though she got off with murder, the world has deemed otherwise.  The framing she received was that she is a psycho killer, that parties’ for two months until getting caught. She told the jury that she was beaten and molested by family members when she was younger. She put the attention away from her and tries to put it on another symbol: molestation from father.  

Movie by Mail

Netflix in my opinion is a wonderful service when you're too poor to afford cable. However this all changed when Netflix announced their plans for the service this coming fall.  The CEO Reed Hastings of Netflix announced that they will increase the price of monthly dues and completely wean off DVD by mail feature into a higher price subscription. The Framing in this issue is now that Netflix is increase the price for movies; they are suddenly greedy and not very caring for its subscribers.  The frame of loyalty (as well the new add-on) caused a plummet in sales last this month and lost a good amount in their stocks and as well as customers. 

 So recently Andy Rendich, the operations chief and 12 year veteran of the company, will run a new mail order service with Netflix. This is the way they take attention away from themselves by adding something that’s new.  Netflix is rebranding its movie by mail service as Qwilkster and is also adding video games to its catalog.  The instant streaming will continue to be known as Netflix.   They believe by doing this new service it will bring back customers and will make Netflix the cool great service it was before.