Semiotics-blog 3

(found 9/14/11)

Wayne Ronney

"We all know football players at the top level are blessed with high wages, it's no secret. But Rooney would play 100 euros-a-week. You can see the fire in his eyes. It's that fire which makes him the best of the best." (2009 World player of the Year Lionel Messi Praises Rooney's passion). Wayne Rooney is known to be a world class soccer player, the best of his time and arguably this time.  In this ad for Nike he is shown with shirtless with a red plaint across his torso and arms and he's yelling.

Catches your attention

The signs of denotation would be that he's yelling a chant, or a "war cry" for his mouth is wide open. His demeanor would be aggressive, a action that is impulsive and ready for action. This ad shows a great deal of readiness. His red torso, is bright while the background is pale and bland, thus the color contrast is shown to "pop." This type of ad is the one that use's color to attract the audience. The color will bring out the idea of something is going on with Wayne Rooney.

More than meets the eye

The connotation of this ad is that Wayne Rooney, a all -star international soccer play is ready to kick some ass. Exterior wise, this ad shows him screaming with red paint of over his torso. The interior of the ad shows Rooney with red paint like a cross across his body. This symbolizes his Catholic faith, his crusade against the other teams. Like his faith, he strives from soccer, winning, playing, and the feel of the green under his Nike shoes. The impulsiveness of his action of putting on his Brave-heart war paint, shows that he's devoted and willing to play just like the Nike logo. Just do it.

The Stand 

The symbol of the ad is that it shows a religious meaning behind a sport's ad. The red cross on his torso is a type of sign . Even his stand is strong and, it relies on his story. That he is a world class athlete, kids look up to him, men want to be as good as him, and some admire him. Nike choose him because of his status, his image of something and his something is the way he plays a on the field.

    Score to win

In the end, those who are portrayed in ads, that we see everyday are men and women who put on a certain status. The status is that they are seen as more than mortals but a higher level. We see them only, what we want to see them. I see this ad and I see passion, devotion and a a eagerness to score a goal.