philosophies of Advertising

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach

On Monday November 14 my Communication class presented a video and open discussion of the artist and graphic designers of adverting.  The idea is how can you attract a person to something you are passionate about? it's called Advertising and its often times used with a pretty picture.  The video we watched in class showed different artist and their opinion of advertising. Each artist had something in common. They did their own work, they did not care if the viewer liked it or not. If the artist were satisfied with it then it was good enough.They all had their own different take on their art.

Wednesday we discussed  the effects of Green Washing in advertising as well as clean and cultural explatation. The whole issue that in advertising do they exploit the these different technique to gain in favor to the viewer? Much like the Burger King video where they go to different regions of the world where the burger is not present in their culture. Here is the link: http://www.youtube.com/watch?v=02Wl2auPUL4


designers are artist that use the main idea of a product and turn into something else.  While Advertisers are the idea behind the art, the raw meat of it. Together they form an ultimate alliance; the targeted audience attention.Key differances between the two are one is the idea, the other the visual. As David Ogilvy once put it:  Advertising is only evil when it advertises evil things.

Blog 7: Are Aliens are teaching us psychoanalysis?

Aliens and psychoanalysis



In space, no one can hear you scream.


A famous quote from the movie series: Alien. A movie that made the audience think twice about life outside our planet. While the film is a mix between action and horror it has a lot of psychoanalysis meaning behind it. as said in the link above many do not see the deeper meaning in the movie Alien 3. It should be analyzed, so the audience can see a hole new perspective of their favorite movie(s).

  Okay, first off I have never seen any of the Alien movies (maybe when I was a 4 but I was probably too scared to see it.) but I know of it. The lead hero is played by Sigourney Weaver, who is just one the strong female leads in James Cameron's films. (Avatar, Terminator, Abyss, Titanic) It seems the Psychoanalysis of  the movie is the role Weaver plays. She is a strong women who not only tries to survive the Alien menace but fights it as well. One thing I have notice is that she is in all three movies, meaning she has survived all adventures. She has become one of the few strong females who can take over and kick-ass in the 80s-90s. During that time cinema had heroes like the Terminator, Bruce Willis, and other action packed macho like heroes.

The ending result is that women too can defeat a ancient race of killing aliens. The deal is that the main character is a strong willed person who not only fought against the odds but lived through a trilogy.

Gun Control commercials

Select three of your peers' commercials from the COMM406Fall11 youtube account. For each commercial selected, identify three signs. Discuss the signifier and signified of each in your Blog. (Note: This was originally due Monday, but due to lots of power outages there is an extension.) Be sure to embed the video for all three cited.




Each of the videos is about a gun control and the candidates for and against them. 

In this video Mitt Romney is running for 2012 presidency, his views on gun control seem out of whack according to this video.  The signs in this video are

Blog 6 Social Subjectivity

Why does my computer sound like a female?

Technology has gone a long way since the time of the first wheel. As technology grows so does our way of thinking. With the new iPhone, technology takes the next step in human interaction with technology. The iPhone 4S comes with a new feature called Siri. The new mode lets the user interact with their phone in a new way. When using Siri a person can directly talk to their iPhone to send messages, schedules meetings, place phone calls and much more. The article above is imperative but not just because of the new feature but the way it sounds. Siri's voice is very distinctive, in fact its a women's voice.

The new feature of the iPhone 4S Siri's voice is a women voice, however does that make it an sexist feature? After reading the article I concluded that it is not sexist but a preference over many. In the article it is shown that many prefer the sound of a women than a man. Maybe because it is the sweet sound of a mother or the innocent of  lovely lady but Siri's voice definitely has a women's touch. In the article it explains how not just in the new iPhone but in any other forms of technology has been womanized. This raises the question why so many computer voices are women's. The article then explains it may because of our genes. I agree, see in nature it is the mother that takes care of the infant. The father in the animal kingdom is just a dead beat dad that left screwed the mom and left. (unless it's the alpha male, then its screwing the other moms too.) The mother is the most important thing in an infants life, so we becoime accustomed to a female figure taking care of us. So when technology becomes to advance for us, what better way to null the headache than a women's voice. (unless its nagging)

In the end we are the species that take it a step further but it all comes in the end: Our instincts and our instincts tells us that women are better to listen to that an grumpy old man's.  As technology becomes more advance we take creativity into it, creating life and innovation to it as well.

Fighting against the bullies

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•  5 Bad Ideas for Dealing With Bullies You Learned in Movies, and it was a bummer. Read the article and some of the other Cracked content. Do you think the blog site was right in presenting material that was outside of the type of content normally featured? Do you think there would be a better way to manage it? In your opinion, what is the responsibility of a site editorial team?
• In the artilce of above; it explains how bullies are dealt with in the movies. However, does the same rules apply in the real world? In the most cases the anwser is no. Bullying is a real issue that affects a person phyical and mental state. In movies the hero always beats the bully in the end; no matter how bad the hero is bullied, the hero wil win. In the article it explains 5 ways to deal with bullys. These ideas work....in cinema. 

Tell a parent

• When bullied, most kids go to their parents. In the movies the parents usually tells their kids to either ignore the bully or fight back. In the show Different Strokes; the character Arnold told his family that he's being bullied. After that his foster father signs him up for a self defense class. In the real world most parents would call the school instead of finding a way to fight back the bully.   

Fighting back with words

• In shows or movies they often show the hero ignoring the bully, up until  they have a breaking point. the hero lashes out and yells at the bully. However, in reality the bully would beat the crap out of the person who talks back. In movies, it works but in the real world its better to be quiet.  

Running away.

• In movies the hero is often in a situation where they have to run. the hero is runs away from the bull until the very end where he or she has no choice but to fight back. In the real world however, sometimes running can things more complicated . 

fighting back

• In a TV show or movie, the ending the shows the hero beating the bull once and for all. The message of the movie or TV is if you fight back, they'll leave you alone. In reality the person getting bullied who fights back will often times get beaten up. While it is important to defend one's self, one should avoid unnecessary conflicts. If a person is being bullied and fights back, the bully will often times win, their trophy will be that person's ass in a plate. 

Aftermath

• In a movie or TV show, the hero wins by killing or beating the bully. The story ends with the hero being triumphant on the dead body of the bully. If this were to happen in the real life, that person would go to court for murder. In the movies the town is thankful for the bully being beaten. In real life the police would be involve.

   In the cinema, real world situations play very well, not the other way of around. 

Blog 5

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Act one: The intro

  The intro of Batman Begins starts off with the bat symbol being formed from multiple bats. The movie begins with the childhood of Bruce Wayne. He falls into a well; where he is attacked by bats and his father rescues him.  The movie introduces The main character Bruce wayne, his butler and friend Alfred and his ally police officer Gordon. When Bruce is training with Ra's Al Ghul; he is being tested, his strengths, his agility, his mentality and his courage. When training; Ra's Al Ghul asked him " What do you fear?" he was testing him if he can overcome his greatest fears.

act 2: Complication:

The complication in Batman Begins starts with his parents dying in front of him as a child. In one scene, Bruce Wayne (his true identity) returns to his home; after being away for so long. He goes to court to see the trial of the murder who killed his parents. He goes to seek a mob boss who is the source of all the crime in Gotham. He confronts him; and is defeated and humiliated. Bruce Wayne then decides to leave Gotham city; to go on a quest. He goes on a journey to find himself and an answer for his desiring question. He wants to find an answer to all the crime in Gotham. When Bruce meets Ra's Al Ghul, he learns how to fight crime and become a better man. When he returns from training; he starts a campaign against crime in Gotham.  He then decides to become Batman; a man who has no identity besides being the night itself. Batman made  a lot of enemies, with mob bosses, criminals,  and serial killers.


3. climax

The ending of Batman is when he felt defeated by crinimal underworld. One of the villians named Scarecrow sprayed him with a deadly toxin. He recovered from the attacck and went to Gotham to stop the return of  RAs Al Ghul. When Batman defeated him, his job was not done. There was still crime in Gotham however, he still saved everyone.

Sneeks Ad

> sources:

Chewa_ (Happy Couple)
> Tasharyland41 (cellphone)
> Alex Rozhenyuk ( Teenage Boy)
> Cmun_Project (Bedroom) 

 SCA (Girls walking)

What you see 

Boys 

The surface meaning for the ad for the boys ad is that you see a boy in his room with the logo and the slogan at the top of his room. The ad first shows his room. the is room is blue and his bed isn’t made. He has stuff on the floor and a phone in his hand. The physical features in this room is that the room itself and the objects in it. 

Girls 

The surface meaning for the girl’s ad that you see is three girls walking in the sidewalk, they seem happy and having a good time. The ad shows the three girls laughing and smiling, while the background is a bit blurry, you can see some of the people in the background looking at the three girls.  

Both  

The surface meaning for the ad for both boy and girl is that the two teenagers are a couple for the male is touching the female. The female looks responsive to his touch and smiles. They both look happy and well comfortable in this ad. The background in this ad seems to be a forest or a place where there is lots of trees. The couples in this ad are wearing heavier clothes, such as sweaters. It seems that the season in which the add takes place is near fall or close to winter. 

Boys: 

The intended meaning for the boy’s ad is that if teenaged boys buy this shoe then they too will be as cool as the boy in the ad.  The boy in the ad seems very energetic and lively. The deeper meaning is sex. The boy is holding a phone in his hand, he phone displays an attractive women. Teenagers (especially teenage boys) have high testosterone. They see an ad of an attractive woman in the ad; they are immediately attracted to the ad. In the ad, the young man has the phone with the attractive women on his phone. This means if someone buys sneeks; they too will get attention of a young women.  

  

Girl: 

The intended message for the girl ad is sex appeal. In the ad; it shows three teenage girls walking. However, they are not just any teenage girls; they are skinning, pretty and fashionable. The young ladies in the ad portray a belief that if a teenage girl buys sneeks; then they too will be popular and pretty.  The sex appeal in this ad attracts teenage girl who want to stand out. Teenagers will want to buy sneeks; not for the shoe but for the appeal.

Both: 

The intended message for the boy and girl ad is once again sex. The ad shows a teenage couple that is happy. The message is; if an individual buys sneeks then they will find a boyfriend or girlfriend. The shoe itself will not make teenagers fall in love or put them in a relationship. However, the shoe ad will have the hidden message; that it will. The girl in the ad has her sweater opened up and shows a bit of her cleavage. While the teenage boy has his hands around the girls hips. The girl in the ad seems very responsive to his touch. 

Boys:  

The cultural meaning in boy’s ad is that he is a young white male in a well spacious room. The room shows a lot; the room has a guitar, computer, a television and a big bed. This tells the viewer; that the boy lives with a middle class family. He mostly likely lives in the suburbs. The boy in the ad is Caucasian male, so most likely he lives in the United States.  

Girls:

The cultural meaning in this ad is the three girls are young, and live in an area where they can shop.  The ideological meaning of the “ the only fit” slogan is that the show is a shoe size for everyone. At the same time it is also used for a sexual slogan as well.  The girls in this ad are showing their dominance by the way they walk in this ad. They are in the center while the people in the background are blurred out.   The ad shows that they are the center of attention.  

Both:  

The cultural meaning in this ad is that they are a couple. They are showing that they are happy together. In today’s society it is acceptable to be young and in love.  The cultural meaning is that young couples are usually full of spirit and happy.  The boy in the ad seems ethnic and the girl is white. The couple in this ad forms an interracial couple. The importance of the interracial couple is that it shows that the ad is very progressive.