philosophies of Advertising

"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach

On Monday November 14 my Communication class presented a video and open discussion of the artist and graphic designers of adverting.  The idea is how can you attract a person to something you are passionate about? it's called Advertising and its often times used with a pretty picture.  The video we watched in class showed different artist and their opinion of advertising. Each artist had something in common. They did their own work, they did not care if the viewer liked it or not. If the artist were satisfied with it then it was good enough.They all had their own different take on their art.

Wednesday we discussed  the effects of Green Washing in advertising as well as clean and cultural explatation. The whole issue that in advertising do they exploit the these different technique to gain in favor to the viewer? Much like the Burger King video where they go to different regions of the world where the burger is not present in their culture. Here is the link: http://www.youtube.com/watch?v=02Wl2auPUL4


designers are artist that use the main idea of a product and turn into something else.  While Advertisers are the idea behind the art, the raw meat of it. Together they form an ultimate alliance; the targeted audience attention.Key differances between the two are one is the idea, the other the visual. As David Ogilvy once put it:  Advertising is only evil when it advertises evil things.

Fighting against the bullies

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•  5 Bad Ideas for Dealing With Bullies You Learned in Movies, and it was a bummer. Read the article and some of the other Cracked content. Do you think the blog site was right in presenting material that was outside of the type of content normally featured? Do you think there would be a better way to manage it? In your opinion, what is the responsibility of a site editorial team?
• In the artilce of above; it explains how bullies are dealt with in the movies. However, does the same rules apply in the real world? In the most cases the anwser is no. Bullying is a real issue that affects a person phyical and mental state. In movies the hero always beats the bully in the end; no matter how bad the hero is bullied, the hero wil win. In the article it explains 5 ways to deal with bullys. These ideas work....in cinema. 

Tell a parent

• When bullied, most kids go to their parents. In the movies the parents usually tells their kids to either ignore the bully or fight back. In the show Different Strokes; the character Arnold told his family that he's being bullied. After that his foster father signs him up for a self defense class. In the real world most parents would call the school instead of finding a way to fight back the bully.   

Fighting back with words

• In shows or movies they often show the hero ignoring the bully, up until  they have a breaking point. the hero lashes out and yells at the bully. However, in reality the bully would beat the crap out of the person who talks back. In movies, it works but in the real world its better to be quiet.  

Running away.

• In movies the hero is often in a situation where they have to run. the hero is runs away from the bull until the very end where he or she has no choice but to fight back. In the real world however, sometimes running can things more complicated . 

fighting back

• In a TV show or movie, the ending the shows the hero beating the bull once and for all. The message of the movie or TV is if you fight back, they'll leave you alone. In reality the person getting bullied who fights back will often times get beaten up. While it is important to defend one's self, one should avoid unnecessary conflicts. If a person is being bullied and fights back, the bully will often times win, their trophy will be that person's ass in a plate. 

Aftermath

• In a movie or TV show, the hero wins by killing or beating the bully. The story ends with the hero being triumphant on the dead body of the bully. If this were to happen in the real life, that person would go to court for murder. In the movies the town is thankful for the bully being beaten. In real life the police would be involve.

   In the cinema, real world situations play very well, not the other way of around. 

Sneeks Ad

> sources:

Chewa_ (Happy Couple)
> Tasharyland41 (cellphone)
> Alex Rozhenyuk ( Teenage Boy)
> Cmun_Project (Bedroom) 

 SCA (Girls walking)

What you see 

Boys 

The surface meaning for the ad for the boys ad is that you see a boy in his room with the logo and the slogan at the top of his room. The ad first shows his room. the is room is blue and his bed isn’t made. He has stuff on the floor and a phone in his hand. The physical features in this room is that the room itself and the objects in it. 

Girls 

The surface meaning for the girl’s ad that you see is three girls walking in the sidewalk, they seem happy and having a good time. The ad shows the three girls laughing and smiling, while the background is a bit blurry, you can see some of the people in the background looking at the three girls.  

Both  

The surface meaning for the ad for both boy and girl is that the two teenagers are a couple for the male is touching the female. The female looks responsive to his touch and smiles. They both look happy and well comfortable in this ad. The background in this ad seems to be a forest or a place where there is lots of trees. The couples in this ad are wearing heavier clothes, such as sweaters. It seems that the season in which the add takes place is near fall or close to winter. 

Boys: 

The intended meaning for the boy’s ad is that if teenaged boys buy this shoe then they too will be as cool as the boy in the ad.  The boy in the ad seems very energetic and lively. The deeper meaning is sex. The boy is holding a phone in his hand, he phone displays an attractive women. Teenagers (especially teenage boys) have high testosterone. They see an ad of an attractive woman in the ad; they are immediately attracted to the ad. In the ad, the young man has the phone with the attractive women on his phone. This means if someone buys sneeks; they too will get attention of a young women.  

  

Girl: 

The intended message for the girl ad is sex appeal. In the ad; it shows three teenage girls walking. However, they are not just any teenage girls; they are skinning, pretty and fashionable. The young ladies in the ad portray a belief that if a teenage girl buys sneeks; then they too will be popular and pretty.  The sex appeal in this ad attracts teenage girl who want to stand out. Teenagers will want to buy sneeks; not for the shoe but for the appeal.

Both: 

The intended message for the boy and girl ad is once again sex. The ad shows a teenage couple that is happy. The message is; if an individual buys sneeks then they will find a boyfriend or girlfriend. The shoe itself will not make teenagers fall in love or put them in a relationship. However, the shoe ad will have the hidden message; that it will. The girl in the ad has her sweater opened up and shows a bit of her cleavage. While the teenage boy has his hands around the girls hips. The girl in the ad seems very responsive to his touch. 

Boys:  

The cultural meaning in boy’s ad is that he is a young white male in a well spacious room. The room shows a lot; the room has a guitar, computer, a television and a big bed. This tells the viewer; that the boy lives with a middle class family. He mostly likely lives in the suburbs. The boy in the ad is Caucasian male, so most likely he lives in the United States.  

Girls:

The cultural meaning in this ad is the three girls are young, and live in an area where they can shop.  The ideological meaning of the “ the only fit” slogan is that the show is a shoe size for everyone. At the same time it is also used for a sexual slogan as well.  The girls in this ad are showing their dominance by the way they walk in this ad. They are in the center while the people in the background are blurred out.   The ad shows that they are the center of attention.  

Both:  

The cultural meaning in this ad is that they are a couple. They are showing that they are happy together. In today’s society it is acceptable to be young and in love.  The cultural meaning is that young couples are usually full of spirit and happy.  The boy in the ad seems ethnic and the girl is white. The couple in this ad forms an interracial couple. The importance of the interracial couple is that it shows that the ad is very progressive.      

Music Video

In this music video, it shows the band Maroon 5. This music video it shows women dancing to the music, but it is really them just dancing harmless? They are shown dancing, while the men are also dancing and singing, however it shows more focus on the women. There are music videos of women not exploited or being shown as objects, this video is good one to compare how women were shown since the 90's.  In the video the women are not just dancing, they are in a way being seductive. While it may seem innocent, the video is using sex to appeal to the viewers. Just like in the 90's music videos, the genre rock is still using young women to dance to the music in the videos. Dreamworlds by Sut Jhally said that the women are often shown as back-up dancers or groupies, in this music video, that seems to be the case. they're main function in this video is to be looked at, it seems that they almost seek it. the camera panels to their body's but not as much to their faces. this causes them to be seen more like objects than people. They are dancing and are dancing one at a time. the camera rarely shows all of them dancing but just one at a time. the women in this video also are wearing sexy outfits. When they are shown in the video, it almost seems as if that's their main function.  Compared to the 90's this video doesn't quite have the same approach. For this video still show more of the men than the women. Creating a more fair play in the video. The women are airplane servants but at the same time shown to be lustful to the rock band as they play the music, creating that nympho maniac fantasy. The video shows how even in today's modern music, sex still sells. 

Gatorade ad.

This ad is for Gatorade, what I can tell just by looking at it, is that it is different from most Gatorade ads. This one does not directly show a active person exercising, sweating harshly with sweat colored Gatorade. Instead of showing a athlete in the cover of the ad, they show a women in work related clothing. The surface meaning of this ad is that it shows a women in walking in a alley. When I see this ad, I see a women causally walking in a  long narrow alley, during the day and her shadow reflects a person running. She is wearing a black dress with a purse, with heels on. This type of clothing is not the type to wear when exercising. However looking at this ad one see's her attire. The advertiser's Intended meaning is that no matter who you are, a working person, an active person or whatever you need Gatorade. This message tells me that every one is an athlete, there's an active person inside of us and we need this beverage to quench our that active person's thirst. This ad's job is to sell Gatorade to anyone men, women, children, anyone who see this ad. They picked a women so they can appeal to other women, there is a shadow figure behind her. It seems like a man all the way at the end of the alley, I notice that she is closer to the viewer and has a strong independent stride. The shadowy figure is small and can barely see able. This is a marketing tool, to sell it to women who work, are strong and independent, it say's if you buy Gatorade you also will be strong, independent and in good shape. Her shadow looks like she's running, kinda like a secret identity to a superhero or foreshadowing. The cultural or Ideological meaning is that this ad is from a another country, a Spanish speaking country. For instance the the ad says: esta en ti? Which is English for is it in you? Another way of telling is the location, the alley's house's look very distinctive. they foreign, none american. I'm from Mexico and El Salvador, and the house's look a lot like the houses from those countries or any other Hispanic country. The women also looks very Hispanic or foreign. so this ad is for the country and it's people, so they try to appeal to them by showing one of the working class women, walking from a long alley of house's and her shadow is running. this ad has some key points to selling their product but also tries to appeal to the nation and it's people.  This ad show's how a strong women can overcome any obstacles, with the main focus with Gatorade, it's controlling the ad and thriving the ad to sell  their product.