Business Plan: The Business and Art of Producing Reality TV.

In every business idea or in this case a television pitch has to have a business proposal or business model.  

In our Capstone we are working with a business plan or proposal that includes:

• Budget

Currently our budget for this project around just a couple of hundreds of dollars ($100-300). Used for:

Costumes, gas, domain name and props. 

• Location

We will be filming around Harper's Ferry and other locations to establish the best shots. 

• Mission Statement 

We want to create a visual reality show that strongly uses humor and satire to our video. We not only want to make our audience laugh but to we want them to relate to the characters Owen Rye created. An "Are those real people" type of response. 

• Goals

Our common goal is create an great interpretation of a southern thug american pickers with lots of laughs, not only to receive an A but maybe pitch the idea to network or turn into a Web series. 

• Concept

Our concept of Second Hand Hustlers is two characters Unkle Trill and Yung Stunnah go an an adventure to find rare urban clothing. This is an more humor reality television based program.  

• Market/Target audience 

Our main target market would be around the age of 18-35, who typcally watch programs such as Adult Swim programs, Trailer Park Boys, Its Always Sunny in Philadelphia and Ali G show.  

• Competitive analysis 

Our main competitor would be shows on Adult Swim such as  Children's Hospital, Squidbillies, etc.