"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach
On Monday November 14 my Communication class presented a video and open discussion of the artist and graphic designers of adverting. The idea is how can you attract a person to something you are passionate about? it's called Advertising and its often times used with a pretty picture. The video we watched in class showed different artist and their opinion of advertising. Each artist had something in common. They did their own work, they did not care if the viewer liked it or not. If the artist were satisfied with it then it was good enough.They all had their own different take on their art.
Wednesday we discussed the effects of Green Washing in advertising as well as clean and cultural explatation. The whole issue that in advertising do they exploit the these different technique to gain in favor to the viewer? Much like the Burger King video where they go to different regions of the world where the burger is not present in their culture. Here is the link: http://www.youtube.com/watch?v=02Wl2auPUL4
designers are artist that use the main idea of a product and turn into something else. While Advertisers are the idea behind the art, the raw meat of it. Together they form an ultimate alliance; the targeted audience attention.Key differances between the two are one is the idea, the other the visual. As David Ogilvy once put it: Advertising is only evil when it advertises evil things.
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