"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art." William Bernbach
On Monday November 14 my Communication class presented a video and open discussion of the artist and graphic designers of adverting. The idea is how can you attract a person to something you are passionate about? it's called Advertising and its often times used with a pretty picture. The video we watched in class showed different artist and their opinion of advertising. Each artist had something in common. They did their own work, they did not care if the viewer liked it or not. If the artist were satisfied with it then it was good enough.They all had their own different take on their art.
Wednesday we discussed the effects of Green Washing in advertising as well as clean and cultural explatation. The whole issue that in advertising do they exploit the these different technique to gain in favor to the viewer? Much like the Burger King video where they go to different regions of the world where the burger is not present in their culture. Here is the link: http://www.youtube.com/watch?v=02Wl2auPUL4
designers are artist that use the main idea of a product and turn into something else. While Advertisers are the idea behind the art, the raw meat of it. Together they form an ultimate alliance; the targeted audience attention.Key differances between the two are one is the idea, the other the visual. As David Ogilvy once put it: Advertising is only evil when it advertises evil things.
Thursday, November 17, 2011
Saturday, November 5, 2011
Blog 7: Are Aliens are teaching us psychoanalysis?
Aliens and psychoanalysis
In space, no one can hear you scream.
A famous quote from the movie series: Alien. A movie that made the audience think twice about life outside our planet. While the film is a mix between action and horror it has a lot of psychoanalysis meaning behind it. as said in the link above many do not see the deeper meaning in the movie Alien 3. It should be analyzed, so the audience can see a hole new perspective of their favorite movie(s).
Okay, first off I have never seen any of the Alien movies (maybe when I was a 4 but I was probably too scared to see it.) but I know of it. The lead hero is played by Sigourney Weaver, who is just one the strong female leads in James Cameron's films. (Avatar, Terminator, Abyss, Titanic) It seems the Psychoanalysis of the movie is the role Weaver plays. She is a strong women who not only tries to survive the Alien menace but fights it as well. One thing I have notice is that she is in all three movies, meaning she has survived all adventures. She has become one of the few strong females who can take over and kick-ass in the 80s-90s. During that time cinema had heroes like the Terminator, Bruce Willis, and other action packed macho like heroes.
The ending result is that women too can defeat a ancient race of killing aliens. The deal is that the main character is a strong willed person who not only fought against the odds but lived through a trilogy.
In space, no one can hear you scream.
A famous quote from the movie series: Alien. A movie that made the audience think twice about life outside our planet. While the film is a mix between action and horror it has a lot of psychoanalysis meaning behind it. as said in the link above many do not see the deeper meaning in the movie Alien 3. It should be analyzed, so the audience can see a hole new perspective of their favorite movie(s).
Okay, first off I have never seen any of the Alien movies (maybe when I was a 4 but I was probably too scared to see it.) but I know of it. The lead hero is played by Sigourney Weaver, who is just one the strong female leads in James Cameron's films. (Avatar, Terminator, Abyss, Titanic) It seems the Psychoanalysis of the movie is the role Weaver plays. She is a strong women who not only tries to survive the Alien menace but fights it as well. One thing I have notice is that she is in all three movies, meaning she has survived all adventures. She has become one of the few strong females who can take over and kick-ass in the 80s-90s. During that time cinema had heroes like the Terminator, Bruce Willis, and other action packed macho like heroes.
The ending result is that women too can defeat a ancient race of killing aliens. The deal is that the main character is a strong willed person who not only fought against the odds but lived through a trilogy.
Tuesday, November 1, 2011
Gun Control commercials
Select three of your peers' commercials from the COMM406Fall11 youtube account. For each commercial selected, identify three signs. Discuss the signifier and signified of each in your Blog. (Note: This was originally due Monday, but due to lots of power outages there is an extension.) Be sure to embed the video for all three cited.
Each of the videos is about a gun control and the candidates for and against them.
Each of the videos is about a gun control and the candidates for and against them.
In this video Mitt Romney is running for 2012 presidency, his views on gun control seem out of whack according to this video. The signs in this video are
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