This weeks update

This week Owen and I started to film our documentary or "mockumentary." With Owen handling the production aspect of the project, I handle this weeks social media aspect. Out twitter account for the character "Yung Stunnah" this week I have tweet simple catch phrases to promote the upcoming film project. I also I have been working on the website we decided not to use dream weaver but move on to squarespace a website simmilar to word press, we can design our web pages and put all out stunnahhouse merchandise from the project. 

Owen and I are working very hard on this project we will continue to move foward on the second hand hustle. 

How reality TV works

In our project we are working on a Reality Television how based on the show American pickers the character we used are made up by Owen Rye. The show we are filming is "Second Hand Hustlers". One if our readings is  "How Reality TV Works." Which gives us an insight of how each knock and cranny works in the industry. Although our film will not be competently reality, its genre certainty is. If one looks at most Reality programs most of them are scripted. They bring the illusion of  reality something that we are trying to accomplish with our audience.

We havve already lined the cast and times to shoot our reality TV  “Television has been invaded by, and perhaps risks being overrunwith, ordinary folk who have seeped through the screen much as Alicesmushed through the looking glass. . . . The audience is the show, the show is the audience. . . .”






Rupel, David. "How Reality TV Works." Writer's Guild of America, West. Writer's

Guild of America, West, 2013. Web. 27 Jan. 2014.

Business Plan: The Business and Art of Producing Reality TV.

In every business idea or in this case a television pitch has to have a business proposal or business model.  

In our Capstone we are working with a business plan or proposal that includes:

• Budget

Currently our budget for this project around just a couple of hundreds of dollars ($100-300). Used for:

Costumes, gas, domain name and props. 

• Location

We will be filming around Harper's Ferry and other locations to establish the best shots. 

• Mission Statement 

We want to create a visual reality show that strongly uses humor and satire to our video. We not only want to make our audience laugh but to we want them to relate to the characters Owen Rye created. An "Are those real people" type of response. 

• Goals

Our common goal is create an great interpretation of a southern thug american pickers with lots of laughs, not only to receive an A but maybe pitch the idea to network or turn into a Web series. 

• Concept

Our concept of Second Hand Hustlers is two characters Unkle Trill and Yung Stunnah go an an adventure to find rare urban clothing. This is an more humor reality television based program.  

• Market/Target audience 

Our main target market would be around the age of 18-35, who typcally watch programs such as Adult Swim programs, Trailer Park Boys, Its Always Sunny in Philadelphia and Ali G show.  

• Competitive analysis 

Our main competitor would be shows on Adult Swim such as  Children's Hospital, Squidbillies, etc.   

 

Pitch Ideas

Pitch Ideas

In of our resources that we have, Greenlit: Developing Factual/reality TV Ideas from Concept to Pitch. it talks about the concept of a idea for script writing. The author Nicola Lees talks about how she struggle with getting an idea off the ground. She says "You need passion, guts, determination and a thick skin. And it helps if you don't mind rejection." This notion of having a a good attitude and an absence of fear of being shutdown sounds like good advice. Most ideas are just ideas, a starting point to something great. When Owen came up with the idea for an American Pickers parody he had a a lot of different concepts and ideas for it. Now we brainstorm different scenarios and even come up with new ideas for the show along the way. It even took us a while to come up with a name now, " Second Hand Hustlers" Owen Rye's baby will come alive in front of many to see. Greenlight said that in order to capture an audience we need a killer title, a one-paged entitled pitch and a good log line or tagline.  We have much faith in this project and will continue to strive for our vision for this reality TV show.





Lees, Nicola. Greenlit: Developing Factual/reality TV Ideas from Concept to Pitch.
London: Methuen Drama, 2010. Print.

Television Production

·         With working with cameras and lighting one must often see how far production can go in the eBook Television Production by Gerald Millerson and Jim Owens, they discuss a wide variety of techniques and styles for a production team or those interested in the field. One of the first things they talk about in the book is the size of the production team. In our capstone group we have about a small size of 5 people working on the video, a production crew greatly differ in size as the book says. There is not a “perfect” size for all crews. The right size for a project depends on the type of project that you are working on and the preferences of the director. Since Owen is the director of the reality show, he believes the amount people we have is perfect and I agree. At one end of the scale, there are directors who initiate the main idea, they write the script and even design the stage and cast the characters. A crew is there to help the director make his vision become true, that is the productions teams’ job.  There are different roles a production crew has there is the executive producer, producer, assistant producer/ associate producer, director, asst. director, production asst, floor manager/stage assistant, technical director, make-up artist, costume designer, graphics designer, camera operator, lighting operator, audio technician and video editor.     

      

No such thing as bad Publicity?

One might hear the phrase "There's no such thing as Bad publicity" this might be true if you were a former child/teen star and peak and know is trying to regained the fame back but in communications and marketing bad publicity is such can be worse than no publicity at all.

PR campaigns for any businesses takes a lot of research about the company, what it stands for and what problems need to be addressed and solved. PR also does research for its target market a well.  When it comes to PR campaigns many try to hold events, prizes, ads, anything to get the word out and to promote good fortune on the consumers as well as the company. Whenever a business or person who represents a company or themselves it is ideal that any news on them is good news, they want to be notice by the media this is called Publicity.

However there is a thing called bad publicity, whenever a PR stunt goes horribly wrong,

ex: here is a Twitter feed about McDonald's cuisine

VS.

Here is pic of Red Bulls PR stunts

Red Bull, British Airways and Pimm's are among the brands to be included in the Guinness World Records 2014 for their PR stunts.

"The latest edition of the book, which launches today, hands Red Bull Stratos the world record for most-watched live stream of all time.

Last October's jump from the edge of space by Felix Baumgartner was watched by 8.3 million viewers live on YouTube."

The McDonald's picture is an example of Bad Publicity, it shows some are not satisfied with the food and thus creating negative PR

While Red Bull's stunts have earned them not only a place in the Guinness World Record but also boosted their sales and got a good publicity from it.  

In short some examples of positive building activities:

• Sponsoring Local Events
• Selling environmental safe products
• Supporting Community events

Negative building activities: 

• Pollution 
• Deceptive communication
• Discrimination 

 

Advertising and Promotion An Integrated Marketing Communications Perspective,6th edition by Kenneth E. Clow and Donald Baack 

Podcast: learning to listen

istorytime

Podcast: learning to listen

In an article written by Tayna Roscorla, she writes how some students may benefit from listening to their iphone or ipod, thanks to wonders of podcast.  With advances in communicational technology, podcasting is becoming a more renowned form of listening to radio and know a tool for learning. So what is a podcast?

                Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

Podcasting can be used for:

1. Self-Guided Walking Tours - Informational content.

2. Music - Band promotional clips and interviews.

3. Talk Shows - Industry or organizational news, investor news, sportscasts, news coverage and commentaries.

4. Training - Instructional informational materials

In the article she mentions “In fall 2009, the university's Center for Innovative Teaching and Learning studied a world history class of 262 students to find the answer.” And goes on by saying “But the answer isn't yes or no — the answer depends on the student's learning style, gender and motivation.” The study did not find any statistical difference between the performances of students who used the text than listening to an audio from a podcast.  In subgroups, podcast did make a difference

Three results that director of instructional design Yianna Vovides found interesting include the following:

1. Podcasts grab attention and maintain it.
2. Students conceptually understood the content, not just remembered it, and the scale of understanding seemed to tip toward the podcasts.
3. The students who said they weren't that motivated at the beginning of the class scored higher on the test when they listened to the podcasts.

Also these three results that are fascinating:

1. Guys improved their results from the pre-test to the post-test more with the podcasts. But the women's results showed no difference.
2. From the beginning of the research to the end, the number of students who preferred podcasts nearly tripled, jumping from 21 to 62.
3. In general, no one saw a dramatic uptick in results with the text or the podcasts. If they did the work, they did better on the test, he said.

    So it worth it?

It’s hard to say if the podcast gives students are better understanding of concepts or ideas to help them study rather than reading from a book. However I would like to test this idea with a younger audience than college level students. I do believe it’s all up to the student if he or she really “get” the material , however podcast are fun and a convenient way of listening to a speech, idea or a story.

 

references:

http://www.centerdigitaled.com/classtech/Podcasts-George-Washington-University.html