No such thing as bad Publicity?

One might hear the phrase "There's no such thing as Bad publicity" this might be true if you were a former child/teen star and peak and know is trying to regained the fame back but in communications and marketing bad publicity is such can be worse than no publicity at all.

PR campaigns for any businesses takes a lot of research about the company, what it stands for and what problems need to be addressed and solved. PR also does research for its target market a well.  When it comes to PR campaigns many try to hold events, prizes, ads, anything to get the word out and to promote good fortune on the consumers as well as the company. Whenever a business or person who represents a company or themselves it is ideal that any news on them is good news, they want to be notice by the media this is called Publicity.

However there is a thing called bad publicity, whenever a PR stunt goes horribly wrong,

ex: here is a Twitter feed about McDonald's cuisine

VS.

Here is pic of Red Bulls PR stunts

Red Bull, British Airways and Pimm's are among the brands to be included in the Guinness World Records 2014 for their PR stunts.

"The latest edition of the book, which launches today, hands Red Bull Stratos the world record for most-watched live stream of all time.

Last October's jump from the edge of space by Felix Baumgartner was watched by 8.3 million viewers live on YouTube."

The McDonald's picture is an example of Bad Publicity, it shows some are not satisfied with the food and thus creating negative PR

While Red Bull's stunts have earned them not only a place in the Guinness World Record but also boosted their sales and got a good publicity from it.  

In short some examples of positive building activities:

• Sponsoring Local Events
• Selling environmental safe products
• Supporting Community events

Negative building activities: 

• Pollution 
• Deceptive communication
• Discrimination 

 

Advertising and Promotion An Integrated Marketing Communications Perspective,6th edition by Kenneth E. Clow and Donald Baack 

Podcast: learning to listen

istorytime

Podcast: learning to listen

In an article written by Tayna Roscorla, she writes how some students may benefit from listening to their iphone or ipod, thanks to wonders of podcast.  With advances in communicational technology, podcasting is becoming a more renowned form of listening to radio and know a tool for learning. So what is a podcast?

                Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

Podcasting can be used for:

1. Self-Guided Walking Tours - Informational content.

2. Music - Band promotional clips and interviews.

3. Talk Shows - Industry or organizational news, investor news, sportscasts, news coverage and commentaries.

4. Training - Instructional informational materials

In the article she mentions “In fall 2009, the university's Center for Innovative Teaching and Learning studied a world history class of 262 students to find the answer.” And goes on by saying “But the answer isn't yes or no — the answer depends on the student's learning style, gender and motivation.” The study did not find any statistical difference between the performances of students who used the text than listening to an audio from a podcast.  In subgroups, podcast did make a difference

Three results that director of instructional design Yianna Vovides found interesting include the following:

1. Podcasts grab attention and maintain it.
2. Students conceptually understood the content, not just remembered it, and the scale of understanding seemed to tip toward the podcasts.
3. The students who said they weren't that motivated at the beginning of the class scored higher on the test when they listened to the podcasts.

Also these three results that are fascinating:

1. Guys improved their results from the pre-test to the post-test more with the podcasts. But the women's results showed no difference.
2. From the beginning of the research to the end, the number of students who preferred podcasts nearly tripled, jumping from 21 to 62.
3. In general, no one saw a dramatic uptick in results with the text or the podcasts. If they did the work, they did better on the test, he said.

    So it worth it?

It’s hard to say if the podcast gives students are better understanding of concepts or ideas to help them study rather than reading from a book. However I would like to test this idea with a younger audience than college level students. I do believe it’s all up to the student if he or she really “get” the material , however podcast are fun and a convenient way of listening to a speech, idea or a story.

 

references:

http://www.centerdigitaled.com/classtech/Podcasts-George-Washington-University.html