Have you ever seen a movie that you were inspired from? How about a movie inspired from a font? Yes a font. It is something we take advantage of everyday. Whenever we type, or read we use fonts to print in information, our ideas, thoughts, history and futures. That is Helvetica. The movie about the font that changed the way we see coke cola, advertising and life was a eye opener for me.
For me the most memorable scene from Helvetica was how passionate graphic designer Michael Bierut was about the creation of Helvetica. The way he described it, was raw emotion about a font that changed the way he saw graphic designs. He explained it as " It's The Real Thing. Period. Coke. Period. Any Questions? Of Course Not." Much like all the designers in the movie felt more or less the same. Helvetica.
An idea that I thought was pretty cool was the way they incorporate Helvetica into everyday ads. Everyday we see it but never truly notices it. If I were to ever create a idea of how to expand a ad or video the best way was to show it to everyone everyday. The sneaker the better, most people never realize what's in front of them. People just phase right through simple but effective ads that engrave a message in their minds that's what Helvetica does.