This ad is for Gatorade, what I can tell just by looking at it, is that it is different from most Gatorade ads. This one does not directly show a active person exercising, sweating harshly with sweat colored Gatorade. Instead of showing a athlete in the cover of the ad, they show a women in work related clothing. The surface meaning of this ad is that it shows a women in walking in a alley. When I see this ad, I see a women causally walking in a long narrow alley, during the day and her shadow reflects a person running. She is wearing a black dress with a purse, with heels on. This type of clothing is not the type to wear when exercising. However looking at this ad one see's her attire. The advertiser's Intended meaning is that no matter who you are, a working person, an active person or whatever you need Gatorade. This message tells me that every one is an athlete, there's an active person inside of us and we need this beverage to quench our that active person's thirst. This ad's job is to sell Gatorade to anyone men, women, children, anyone who see this ad. They picked a women so they can appeal to other women, there is a shadow figure behind her. It seems like a man all the way at the end of the alley, I notice that she is closer to the viewer and has a strong independent stride. The shadowy figure is small and can barely see able. This is a marketing tool, to sell it to women who work, are strong and independent, it say's if you buy Gatorade you also will be strong, independent and in good shape. Her shadow looks like she's running, kinda like a secret identity to a superhero or foreshadowing. The cultural or Ideological meaning is that this ad is from a another country, a Spanish speaking country. For instance the the ad says: esta en ti? Which is English for is it in you? Another way of telling is the location, the alley's house's look very distinctive. they foreign, none american. I'm from Mexico and El Salvador, and the house's look a lot like the houses from those countries or any other Hispanic country. The women also looks very Hispanic or foreign. so this ad is for the country and it's people, so they try to appeal to them by showing one of the working class women, walking from a long alley of house's and her shadow is running. this ad has some key points to selling their product but also tries to appeal to the nation and it's people. This ad show's how a strong women can overcome any obstacles, with the main focus with Gatorade, it's controlling the ad and thriving the ad to sell their product.
